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The program

Twelve weeks, built around your week.

Every block starts from your calendar, your equipment and where you are now. Then it gets rebuilt every week from what actually happened.

Training blockWeeks 1 to 12
Week 1The load goes up. So do you.Week 12

The program

What is included

  • A program built for you

    Around your schedule and the equipment you actually have, pitched to how much you have trained before. Not a template with your name on it. Rebuilt every block based on how you are actually recovering.

  • A nutrition framework you can live with

    High protein, structured around your training, and flexible enough to survive a client dinner or a late finish. The aim is a way of eating you can hold for twelve weeks, not a diet you abandon in the second.

  • A check-in every week

    Your numbers and your photos, with a written review from me every week. The program adapts to you, rather than you forcing yourself to fit the program.

  • A coach you can message

    Support between check-ins for the days when the plan meets real life. A missed session, a bad night's sleep, a meeting that ran over, a week away with no gym. You ask, I answer.

How it runs

From application to first review

  1. Week 0

    Apply, then a short call

    Where you are now and what you actually want out of the next twelve weeks. No pitch. If it is not a fit, I will say so.

  2. Weeks 1 to 12

    Your first training block

    The program goes live with the nutrition framework and your check-in schedule. Adjustments happen every week, not once at the end.

  3. Every week

    The check-in

    Your numbers reviewed and the program adjusted, with every question answered. This is where most of the coaching happens.

  4. Week 12

    Block review

    A full look back at the twelve weeks and what the next block should be for. More strength, a further cut, a stretch of holding what you have built, or a mix of them.

Founding cohort

The founding member rate

A small number of spots at a reduced rate while the first cohort of results is being built. You get the price. I get the case study.

3 founding spots

£175a month

Locked at this rate for as long as you stay a client. It goes up once the founding spots are filled. No contract beyond the block you are in.

Apply for a spot